Since the 2018 repealing of PAPSA, sports gambling revenue has seen explosive growth
Early Gross Gambling Revenue
From 2018 to 2023 Gross Gambling Revenue has increased from $400 million to $11 Billion respectively with expectations to grow even more in 2024.
Fueled by expanding legalization
1 in 5 Americans have placed a sports bet in the last 12 Months
The Role of Entertainment, Media Partnerships, and Social Media in Sports Betting
The growth of sports betting isn’t happening in isolation. The integration of entertainment, media, and social media plays a massive role in expanding this industry. Partnerships between sports betting platforms and media companies, influencers, and even sports leagues are becoming a driving force behind user acquisition and retention.
Network Partnerships
- Penn Gaming > ESPN
- Points Bet > NBC
- DraftKings > Fox Sports, Barstool
League Partnerships
- NFL > DraftKings, FanDuel, Caesars
- NHL > ESPN Bet
- MLB > FanDuel
- UFC > DraftKings
Influencer Partnerships
- DraftKings > Dave Portnoy, Kai Cenat, Colin Cowherd, Donut Media
- FanDuel > Shams Charania, Jimmy Tatro, Matt Stonie, Annie Egar
- Caesars > Ariel Helwani, Jamie Fox
- ESPN Bet > Pat Mcafee, Erin Dolan
How Technology is reshaping the Betting Landscape
- Mobile Technology
Real-Time Engagement: Mobile technology supports in-play betting by providing instant updates and allowing users to react to live game events.
Seamless Access: Mobile apps enable users to place bets from anywhere, making sports betting highly accessible and expanding the user base.
User-Friendly Design: Mobile platforms prioritize easy navigation, improving user experience and increasing overall engagement.
- eSports
Attracting Younger Audiences: eSports betting appeals to younger, tech-savvy demographics, diversifying the traditional sports betting market.
Real-Time In-Game Betting: Bettors can wager on specific in-game events, with real-time data driving dynamic odds throughout the match.
Continuous Engagement: Esports offers global, 24/7 betting opportunities, providing constant interaction for users across time zones.
- AI
Dynamic Odds: AI-driven platforms generate real-time odds that adjust as games progress, creating more accurate and engaging betting opportunities.
Personalization: AI analyzes user behavior to deliver personalized betting suggestions and promotions, enhancing user satisfaction and retention.
Security: AI detects suspicious activity in real time, helping to ensure compliance and maintain trust in betting platforms.
More Betting Opportunities: AI powers virtual sports and simulated reality leagues, generating continuous, real-time events allowing users to place bets even when live sports are unavailable.
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- Comprehensive market analysis with detailed growth and revenue projections.
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- Profiles of key platforms driving user engagement and innovation.
- Major players and recent investments in Sports Betting.
- Expert analysis of emerging technologies and their investment potential
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